Our Scottish Borders Brand

The Scottish Borders is a great place to invest, live, work, learn and visit.

That’s why we’ve created a strong brand identity for the Scottish Borders – an instantly recognisable positive symbol to help us all communicate and reflect what the region is all about and sets it apart. The identity sums up all that is great about the Scottish Borders. As well as furthering our strong sense of community, it communicates a dynamic, thriving image of the region.

The identity is for everyone’s use – you and me, businesses of all sizes, public sector organisations, voluntary bodies and community groups. By using the identity as widely as possible, we can all help enhance and further develop the reputation of the Scottish Borders both nationally and internationally. This wider awareness and positive image will help attract more visitors and greater investment to the region. Be part of it!

This site is a gateway to a whole host of other sites that together provide a comprehensive resource of information about living, working, studying, visiting and investing in the Scottish Borders.

If you want to link to and from this site, or have any other comment or suggestion, please get in touch.

Brand Toolkit

The Brand Toolkit includes artwork for the regional identity as well as a range of images.

Please click on the relevant link below to access the relevant section of the Brand Toolkit.


The Brand Guidelines provides guidance for using brand images, equipment, materials and logos.

Should you require any assistance, please do not hesitate to contact us.