Brand Toolkit
The “Our Scottish Borders” identity, developed by the New Ways Partners, is designed to promote an active, forward-looking, inclusive community. It projects a dynamic, modern and evocative image, delivered with real integrity. The Scottish Borders is confident, progressive, optimistic and aspirational.
The key design feature of the identity is the tt in Scottish, woven together like our heritage in textiles, our partnership working, our rivers weaving through the landscape. The “Our” and “Your” elements are crucial elements too, promoting a sense of ownership and pride in the area and communicating a strong, positive message.
It is important that the identity is used consistently. It can be used by everyone; from small businesses to large public sector organisations; from voluntary bodies to community groups. You can use it to enhance your own marketing materials and promote all aspects of Scottish Borders life and work.
The branding is to be used for positive, constructive purposes. New Ways Partners reserve the right to cancel any usage of the branding which is not in the line with this positive spirit.
If you would like to use the Brand Toolkit, which includes artwork for the regional identity as well as a range of images, please enter your name and email address below. On clicking "submit" you will have immediate access to the Brand Toolkit.